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Social Media Lead

Worcester
Permanent

Posted

Job Description

We are excited to offer you the opportunity to join our Digital department as a Social Media Lead.

The Digital Marketing team at Worcester Bosch is at the forefront of driving the Company’s online presence and customer engagement. We are a dynamic and innovative team responsible for developing and executing digital strategies that enhance brand awareness, generate leads and support our customers with engaging and informative content.

In this role, you will be responsible for:

Role Overview

We are seeking a strategic, creative, and data-driven Social Media Lead to own and scale our social media presence across B2B and B2C audiences. This role will lead the development of social and content strategies, oversee content creation and publishing, drive audience growth and engagement, and manage cross-functional stakeholder relationships.

The ideal candidate combines strategic thinking with hands-on execution, understands platform trends and performance analytics, and can build social programs that strengthen brand awareness, community engagement, and business growth.

Key Responsibilities:

Social Media Strategy: Develop and execute integrated B2B and B2C social media strategies across multiple platforms to drive brand growth, engagement, lead generation, and performance.

Content Strategy & Creation: Lead the planning and creation of engaging, on-brand multimedia content and campaigns that align with audience needs, trends, and business objectives.

B2B & B2C Marketing: Create targeted messaging and content strategies that support both professional and consumer marketing goals across different customer journeys.

Community Management Strategy: Build and manage proactive community engagement strategies that foster meaningful relationships, monitor sentiment, and protect brand reputation.

Content Publishing & Channel Management: Oversee daily social media publishing, scheduling, optimization, and platform management to ensure consistent and effective delivery.

Stakeholder Management: Collaborate with internal teams and external partners to align social initiatives with business priorities and communicate strategic performance insights.

Analytics & Reporting: Analyse social media performance data to optimize campaigns, improve engagement, and deliver actionable reporting and recommendations.

Brand & Reputation Management: Maintain brand consistency across all social channels while supporting reputation management and staying ahead of digital and platform trends.

Interested? Upload your CV today!

 

Job Type: Permanent

Job ID: 1258000000000496647

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